Introducing A New Way To Help Your Members Save Money And Drive Auto Lending.

Promote Auto Loans and Improve Member Satisfaction

With TRUECar’s Car Buying Service on your web site, you give members an exclusive car-buying tool that helps them enjoy a hassle-free buying experience and keeps them close for financing!

Member benefits:

  • Get A Better Deal
  • No Haggle Pricing
  • Buy with Confidence

Credit Union benefits:

  • Build your Direct Loan portfolio
  • Sell your Ancillary Products
  • No Cost to You


The Car Buying Service is a tool to promote Auto Loans and improve Member Satisfaction

Trucar Callout

The Car Buying Service can increase loan capture rates. Members who have visited the Car Buying Service site and applied for a new car loan have funded a 38% higher rate* than those who simply applied without visiting.

Introduce excellent benefits by referring members to the Car Buying Service

Offer the Service to members who are:

  • Shopping for a Car
  • Researching an Auto Loan
  • Applying for Financing
  • End of Term on an Auto Loan
  • Requesting Payoff Quote


TrueCar is helping thousands of members save money and Credit Unions make more loans. To see how you can be a part of it, set up a live web demo today. Call Phil Markwell at 888.753.7678 or email

*Based on a case study of a TrueCar lending partner measured over a 90 day period. Savings calculated relative to Manufacturer’s Suggested Retail Price (MSRP). Many vehicles are sold below MSRP. During the first quarter of 2013, average estimated savings off MSRP presented to users of