About Us

Who We Are

Who is Frost?

"Protecting Relationships. Providing Choice."

Founded in 1972, Frost Financial Services has served financial institutions for nearly a half-century. Our success comes from adhering to these principles:

  • Listen to our clients (that could be you!)
  • Understand your needs
  • Deliver best-in-market solutions
  • Offer “old-fashioned” personal service
  • Embrace technology to empower your staff

Largest Independent GAP Administrator

Since Frost began offering GAP administration services in 1999, we have grown to become the largest independent GAP Administrator and our GAP program has become the gold standard in the financial institution market.

While we focus on keeping the VisualGAP Menu-Selling Platform class-leading, our greatest asset is the input from our clients. Success for us can only come with your success. Your guidance helps us build products that help fulfill your mission and meet your evolving needs.

Questions for us?

We're Here for you.

Product or Service Inquiries? Training Requests?

Reach out and we’ll get back to you as soon as possible.

Thanks for reaching out!

We'Ve Received Your Message.

Expect to hear back from us shortly. For immediate assistance during business hours, please use the VisualGAP online chat function or call 888-753-7678.

You may close this pane at any time.